Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts
Paul Hunter
Paul Hunter is a music video director in the USA. He is known for directing
many popular music videos and has directed over 100 different ones. He also
directs some television adverts and was nominated for an Emmy for Nike's
freestyle advert.
Paul has worked with many famous artists with the likes of Michael Jackson, Eminem, Jenifer Lopez, The Pussycat Dolls and Britney Spears.
In 2000, Paul Hunter worked with Eminem on his video, The Way I Am.
The video is a mixture of performance and narrative and represents how a farther cares strongly for his daughter. The video shows shots of Eminem standing at the top of a building about to jump off and also shots of his daughter and how he cares for her. It teaches the audience not to be selfish and think about others because when he jumps off of the building he gets lots of flashbacks of his daughter and regrets jumping off of the building.
Paul has also worked with Michael Jackson. He directed his come-back single You Rock My World.
You Rock My World was released in August in 2001 and then released again as part if the Invincible album by Micheal Jackson.
In 2005, he then worked with the Pussycat Dolls on their music video Don't Cha. This is one of their best know tracks.
At the moment, Paul Hunter is working with PRETTYBIRD a production company in California.
Paul has worked with many famous artists with the likes of Michael Jackson, Eminem, Jenifer Lopez, The Pussycat Dolls and Britney Spears.
In 2000, Paul Hunter worked with Eminem on his video, The Way I Am.
The video is a mixture of performance and narrative and represents how a farther cares strongly for his daughter. The video shows shots of Eminem standing at the top of a building about to jump off and also shots of his daughter and how he cares for her. It teaches the audience not to be selfish and think about others because when he jumps off of the building he gets lots of flashbacks of his daughter and regrets jumping off of the building.
Paul has also worked with Michael Jackson. He directed his come-back single You Rock My World.
You Rock My World was released in August in 2001 and then released again as part if the Invincible album by Micheal Jackson.
In 2005, he then worked with the Pussycat Dolls on their music video Don't Cha. This is one of their best know tracks.
At the moment, Paul Hunter is working with PRETTYBIRD a production company in California.
Andrew Goodwin Research
Today we had to research about Andrew Goodwin. He came up with the theory that all music videos will have three different ways of presenting themselves. These were narrative, performance and concept.
Narrative:
Narrative is when the music video tells a story. There is not normally any shots of the band singing or playing instruments. An example of this would be David Guetta's Titanium.
Performance:
Performance is where the music video is always focused on the band or artist. It shows them singing to the camera and nothing else. An example of this would be One Directions What Makes You Beautiful.
Concept:
A concept video is where there is little performance but also there is no narrative to the music video. An example video of this type of music video would be Peter Gabriel's Sledgehammer.
Narrative:
Narrative is when the music video tells a story. There is not normally any shots of the band singing or playing instruments. An example of this would be David Guetta's Titanium.
Performance:
Performance is where the music video is always focused on the band or artist. It shows them singing to the camera and nothing else. An example of this would be One Directions What Makes You Beautiful.
Concept:
A concept video is where there is little performance but also there is no narrative to the music video. An example video of this type of music video would be Peter Gabriel's Sledgehammer.
Institution Research
What do record labels look for in new artists
Talent - It is important to be individual when you want to be a new artist. Record companies want someone who is individual and unique. People want to see someone who is unique and interesting and this should make them sell albums and sell out arenas.
Product - The better products an artist has the better the music that they will produce. If you look at DJ's, for example Disclosure, they have all of the latest technology. This allows them to make top quality music and produce something that is going to sell well.
Placement - There are many different ways in which people consume music. Some people buy their music from sites like iTunes and some people pay for a subscription service such as Spotify or stream on YouTube.
Promotion - There are millions of ways in which artists can promote their music. The way that is becoming the easiest and most popular is through social media such as Twitter, Facebook and Instagram. This is easy because firstly it is free and secondly because most people around the world have some sort of social media account.
Transition - The transition stage is when a semi popular artist becomes a massive hit. This is normally achieved with one great song which reaches number one. For example Megan Trainor with All About That Bass.
Product - The better products an artist has the better the music that they will produce. If you look at DJ's, for example Disclosure, they have all of the latest technology. This allows them to make top quality music and produce something that is going to sell well.
Promotion - There are millions of ways in which artists can promote their music. The way that is becoming the easiest and most popular is through social media such as Twitter, Facebook and Instagram. This is easy because firstly it is free and secondly because most people around the world have some sort of social media account.
Essay - Representation in Can't Remember To Forget You
The music video is called Can't Remember To Forget You sung by Shakira and Rihanna. There is a very strong male gaze in this video as it is mainly the two girls walking around in very little or no clothes looking sexy. The song was released on the 13th of January 2014.
The first shot shows a cliff face with very blue water. This represents the picture of hot weather and a perfect holiday to most people. The shot then cuts to Shakira looking seductively towards the camera and stroking her hand down the wall. She is also wearing a very revealing top which strongly attracts a male audience. This is done to sell the video to the male population. There was a lot of controversy over the music video to this song as it was very seductive and sexualities Shakira and Rihanna. Videos are moving towards this type as it boosts sales as people enjoy watching it. Videos like Blurred Lines also show off women in a sexual way.
The video only shows clips of Shakira and Rihanna. This is known as star power. Star power is when the artist is shown throughout the video. Although the two artists appear throughout, they are in different outfits at different times. All of these outfits are very sexy and are all very revealing. Sometimes the artists are not wearing any clothes. This represents women as sexual objects and gives a false statement that many women do not agree with.
Most of the shots used in the video are close ups of faces. This is to show the expressions of the face of the two singers. They are mostly looking seductively down the camera lens. There are close ups of Shakira's legs when she is on the bed. This carrys across a sexual message to the viewer.
Editing is used to link the shots together. It normally does this by straight cuts. Also some parts of the video are put into slow motion to focus on facial expressions and to let the audience take in what is happening in the music video.
To conclude i think that videos like these portray a negative image of women. It is a strong selling point to the male population but it then makes them believe that at all women are like the ones screen in the music videos.
How I Consume Music
Music is consumed in many different ways. Also types of music have changed over time. More loud and heavy bass music has become popular in clubs and at festivals. Music is a way that people express their selves. Lyrics from music relate to different people and they make a bond with the artist and the song.
I don't have a music routine but I like to listen to music. I normally listen to music on long car journeys and also when I am in my room either on my laptop or just playing computer games. I normally consume music in my bedroom as I can block out the rest of the world. I also listen to the radio in the car.
I use my iPhone for most of my music as it means I can listen to music where ever I want. I can link it to my speakers in my room or I can play the music through my headphones.
I don't have a music routine but I like to listen to music. I normally listen to music on long car journeys and also when I am in my room either on my laptop or just playing computer games. I normally consume music in my bedroom as I can block out the rest of the world. I also listen to the radio in the car.
I use my iPhone for most of my music as it means I can listen to music where ever I want. I can link it to my speakers in my room or I can play the music through my headphones.
Representation in Music Videos
Male Gaze - This is when there are lots of women in the music video looking sexual to attract the male audience to watch the music video.
Female Gaze - The female gaze is when the music videos show males with tops off and six packs to attract women to watch and buy the music video.
Homosexuality - Music videos that show same sex marriage or acts to get across a message to the viewers.
Strong Dominant Female - Pink is a strong dominant female as she does not obey by the rules and always rebels against others.
Voyeurism - This is when objects become sexulised and erotic and it is normally when they do not know that they are being watched.
Exhibition - This is when the artist knows that they are sexulising themselves. Miley Cyrus caused a lot of controversy as she was once a children's role model.
Female Gaze - The female gaze is when the music videos show males with tops off and six packs to attract women to watch and buy the music video.
Homosexuality - Music videos that show same sex marriage or acts to get across a message to the viewers.
Strong Dominant Female - Pink is a strong dominant female as she does not obey by the rules and always rebels against others.
Voyeurism - This is when objects become sexulised and erotic and it is normally when they do not know that they are being watched.
Exhibition - This is when the artist knows that they are sexulising themselves. Miley Cyrus caused a lot of controversy as she was once a children's role model.
Banana Phone Music Video
Here is our banana phone music video. We recreated the music video to get used to some new effects in Adobe Premiere that we had not used before. One of these effects let use clone someone to be in many different places at the same time. To see this it is from 1:05 in the clip. The clip did not come out very well and this was down to not using a tripod. It made the clip shaky and not match up very well. In some places the clip does not line up and looks very unprofessional. To stop this happening in the future we would use a tripod to hold the camera still to prevent this.
We also learnt how to take multiple pictures and then put them together to make a short film. This is called stop motion. We learnt how to nest the pictures into one clip and then speed up the individual clips to make it look like the characters were moving by themselves. This is from 0:54 in the clip above. I think this went really well and it would look good in a music video to show events at a faster pace.
Dry the River - No Rest
We listened to Dry the River by No Rest in class as a group. We did not see the music video just listened to the song and we were told to come up with a few ideas on how we would direct a music video for this song. We also looked at a potential storyline and how the actors would be feeling.
The first idea that we came up with was a man walking down a road slowly dissolving into dust as he has lost the love of his life. This shows that is life no longer has any meaning and that he is worthless without her. He feels like a nobody and wants the fall down and disappear.
Another idea that the class came up with was a man singing walking drown a street. Except he was walking slowly but at normal pace whereas everything around him such as other people and cars were moving faster than usual. This shows that the rest of the world is carrying on as usual whereas he is stuck in his own thoughts. It also shows that no one else knows of his problems so no one stops to help him.
My idea was to have a man slowly walking down a dusty road singing. He would be alone to personify his feelings. Some shots will be slowed down to show clearly the expression on the mans face so that the audience can relate to the singer and can feel his pain.
The first idea that we came up with was a man walking down a road slowly dissolving into dust as he has lost the love of his life. This shows that is life no longer has any meaning and that he is worthless without her. He feels like a nobody and wants the fall down and disappear.
Another idea that the class came up with was a man singing walking drown a street. Except he was walking slowly but at normal pace whereas everything around him such as other people and cars were moving faster than usual. This shows that the rest of the world is carrying on as usual whereas he is stuck in his own thoughts. It also shows that no one else knows of his problems so no one stops to help him.
My idea was to have a man slowly walking down a dusty road singing. He would be alone to personify his feelings. Some shots will be slowed down to show clearly the expression on the mans face so that the audience can relate to the singer and can feel his pain.
Textual Analysis of Music Videos
I have chosen three music videos to analyse. These are We Are One, Radioactive and Lover Not A Fighter.
We Are One is the official world cup song for 2014. Pitbull, Jenifer Lopez and Claudia Leitte got together to make the feel good song for the world cup to create a buzz and enhance the excitement.
The shots used in the music video are of past world cups, the artists and mass amounts of fans
to make people excited for the world cup. There are shots of most of the teams in the competition and memorable goals that have been scored. For example Steven Gerrard's goal for England and also the goal that won Spain the world cup. I think that the relationship between the music and the video work well as the song wants you to get up and dance along with all of the people on the screen. Large drums are seen throughout which helps to illustrate the loudness and energy that the writers wanted to portray.
The company are looking to sell this track along with the world cup. This is the poster song and many people have already purchased the song. The music video is strongly performance based as it mainly consists of short clips and the singers singing into the camera.
Radioactive is a electronic rock song sung by Imagine Dragons. It was the first song in their Night Visions album in 2013. This tracked reached number 1 in the UK charts.
The video starts with a girl walking down a leafy path carrying a covered cage. The shot then switches to the main singer in a sewer. This is star image. The video shows him bang on a drum in time to the beat. It also shows men betting on a fight between puppets. The Champ has won well over 100 fights and we see him win more. When the music slows down before the final drop, the shots are slowed down to look at the girls bear and you can see the expressions on the faces of the people and the bears to show that they are going to win.
The video is narrative based and tells a story of a teddy bear with radioactive powers helps to overthrow the Champ and the leader of the competition. At the end he is attacked by all of the beaten bears.
Lover Not A Fighter is a song by Tinie Tempah and Labrinth. It was released on the 2nd of February and is part of the Demonstration album. It is a British hip hop genre.
The video is performanced based and shows Labrinth and Tinie Tempah singing into the camera. There are three main settings. A warehouse, a hillside and in a dusty stadium. In the dusty stadium Labrinth and Tinie Tempah are bull running with cars. Star image is used throughout the music video. Because the music is fast paced, so is all of the surroundings. The fast cars represent the pace of the song as they drive around skidding and causing havoc.
The record company are trying to sell this track with the fast cars and the pretty girls driving them. This attracts a male audience as men enjoy watching cars and pretty women. The music video sexualities he women by dressing them in short shorts and uses close ups of the women's eyes looking at the camera in a seductive way.
We Are One is the official world cup song for 2014. Pitbull, Jenifer Lopez and Claudia Leitte got together to make the feel good song for the world cup to create a buzz and enhance the excitement.
The shots used in the music video are of past world cups, the artists and mass amounts of fans
to make people excited for the world cup. There are shots of most of the teams in the competition and memorable goals that have been scored. For example Steven Gerrard's goal for England and also the goal that won Spain the world cup. I think that the relationship between the music and the video work well as the song wants you to get up and dance along with all of the people on the screen. Large drums are seen throughout which helps to illustrate the loudness and energy that the writers wanted to portray.
The company are looking to sell this track along with the world cup. This is the poster song and many people have already purchased the song. The music video is strongly performance based as it mainly consists of short clips and the singers singing into the camera.
Radioactive is a electronic rock song sung by Imagine Dragons. It was the first song in their Night Visions album in 2013. This tracked reached number 1 in the UK charts.
The video starts with a girl walking down a leafy path carrying a covered cage. The shot then switches to the main singer in a sewer. This is star image. The video shows him bang on a drum in time to the beat. It also shows men betting on a fight between puppets. The Champ has won well over 100 fights and we see him win more. When the music slows down before the final drop, the shots are slowed down to look at the girls bear and you can see the expressions on the faces of the people and the bears to show that they are going to win.
The video is narrative based and tells a story of a teddy bear with radioactive powers helps to overthrow the Champ and the leader of the competition. At the end he is attacked by all of the beaten bears.
Lover Not A Fighter is a song by Tinie Tempah and Labrinth. It was released on the 2nd of February and is part of the Demonstration album. It is a British hip hop genre.
The video is performanced based and shows Labrinth and Tinie Tempah singing into the camera. There are three main settings. A warehouse, a hillside and in a dusty stadium. In the dusty stadium Labrinth and Tinie Tempah are bull running with cars. Star image is used throughout the music video. Because the music is fast paced, so is all of the surroundings. The fast cars represent the pace of the song as they drive around skidding and causing havoc.
The record company are trying to sell this track with the fast cars and the pretty girls driving them. This attracts a male audience as men enjoy watching cars and pretty women. The music video sexualities he women by dressing them in short shorts and uses close ups of the women's eyes looking at the camera in a seductive way.
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