I have chosen three music videos to analyse. These are We Are One, Radioactive and Lover Not A Fighter.
We Are One is the official world cup song for 2014. Pitbull, Jenifer Lopez and Claudia Leitte got together to make the feel good song for the world cup to create a buzz and enhance the excitement.
The shots used in the music video are of past world cups, the artists and mass amounts of fans
to make people excited for the world cup. There are shots of most of the teams in the competition and memorable goals that have been scored. For example Steven Gerrard's goal for England and also the goal that won Spain the world cup. I think that the relationship between the music and the video work well as the song wants you to get up and dance along with all of the people on the screen. Large drums are seen throughout which helps to illustrate the loudness and energy that the writers wanted to portray.
The company are looking to sell this track along with the world cup. This is the poster song and many people have already purchased the song. The music video is strongly performance based as it mainly consists of short clips and the singers singing into the camera.
Radioactive is a electronic rock song sung by Imagine Dragons. It was the first song in their Night Visions album in 2013. This tracked reached number 1 in the UK charts.
The video starts with a girl walking down a leafy path carrying a covered cage. The shot then switches to the main singer in a sewer. This is star image. The video shows him bang on a drum in time to the beat. It also shows men betting on a fight between puppets. The Champ has won well over 100 fights and we see him win more. When the music slows down before the final drop, the shots are slowed down to look at the girls bear and you can see the expressions on the faces of the people and the bears to show that they are going to win.
The video is narrative based and tells a story of a teddy bear with radioactive powers helps to overthrow the Champ and the leader of the competition. At the end he is attacked by all of the beaten bears.
Lover Not A Fighter is a song by Tinie Tempah and Labrinth. It was released on the 2nd of February and is part of the Demonstration album. It is a British hip hop genre.
The video is performanced based and shows Labrinth and Tinie Tempah singing into the camera. There are three main settings. A warehouse, a hillside and in a dusty stadium. In the dusty stadium Labrinth and Tinie Tempah are bull running with cars. Star image is used throughout the music video. Because the music is fast paced, so is all of the surroundings. The fast cars represent the pace of the song as they drive around skidding and causing havoc.
The record company are trying to sell this track with the fast cars and the pretty girls driving them. This attracts a male audience as men enjoy watching cars and pretty women. The music video sexualities he women by dressing them in short shorts and uses close ups of the women's eyes looking at the camera in a seductive way.